22,328,000 veterans live in the United States.

55% of all veterans are over the age of 55.

1 in 5 deaths is that of a veteran.

Alongside the vast veterans market lies an even greater opportunity for your funeral home. When you recognize the number of veterans that exist in your market you can make important strides to garner the attention of those veterans and bring them and their families into your funeral home, thus greatly increasing the number of families you serve each year.

When defining your preneed service area, we segment the market and identify the key groups essential to preneed marketing efforts. And when you employ our direct mail program, you will be able to send unique messages devised for each market segment because they speak to the audience in a way that is more meaningful than a "one size fits all" approach.

When reaching out to the veterans in your community, you will be able to speak to them in their language by educating them on their entitled benefits and savings, thus positioning your funeral home as a valuable resource for all veterans in the area.

Below is an example of a demographic analysis by zip code you will receive of the veterans in your area.

Download the Thirteen Folds Planning Worksheet to help you identify the veterans you serve in comparison to the veterans your competitor serves.

Don't miss out on the opportunity to be "top of mind" for the veterans in your community.

After completing the above steps, when you are ready to engage in more active marketing with the intended goal of increasing the number of funerals you perform each year, then our direct mail program is the next step to achieving that goal. Click here to learn more about our direct mail program.

Group Presentations to local VFW and American Legion

Host veterans in your funeral home to share and record their wartime stories