Roll over the images below for some important facts about the veterans market.
Even with more than 1,000 veterans dying every day, there is still a vast amount of veterans living in the U.S.
With over half of the nation;s veterans lying in the preneed market, there is no better time than now to get their attention.
With veterans accounting for 20% of all deaths in the U.S., you cannot afford to miss out on the opportunity to appeal to this valuable segment of the market.
Alongside the vast veterans market lies an even greater opportunity for your funeral home. When you recognize the number of veterans that exist in your market you can make important strides to garner the attention of those veterans and bring them and their families into your funeral home, thus greatly increasing the number of families you serve each year.
When defining your preneed service area, we segment the market and identify the key groups essential to preneed marketing efforts. And when you employ our direct mail program, you will be able to send unique messages devised for each market segment because they speak to the audience in a way that is more meaningful than a "one size fits all" approach.
When reaching out to the veterans in your community, you will be able to speak to them in their language by educating them on their entitled benefits and savings, thus positioning your funeral home as a valuable resource for all veterans in the area.
Below is an example of a demographic analysis by zip code you will receive of the veterans in your area.
Download the Thirteen Folds Planning Worksheet to help you identify the veterans you serve in comparison to the veterans your competitor serves.
Don't miss out on the opportunity to be "top of mind" for the veterans in your community.
A moving and informational
video customized to your funeral home illustrates why the veterans in your community call your funeral home and is designed to be placed on the social media networks of YouTube, Twitter and Facebook.
The video provides a meaningful way for your funeral home to engage with the members of your community and provides free advertising for your firm.
Cards recognizing veterans for the service they provided to our country will resonate with veterans and their families in your community.
By thoughtfully reaching out to veterans on important days of remembrance, you will position your funeral home as “The Choice” for veterans in your community.
Employing the Aurora Atneed Delivery Model will allow your funeral home to illustrate through Veterans Wall Displays and various service offerings the meaningful tributes that are available for veterans.
With the Veterans Wall Display and other service offerings, such as limousine service decals and framed Presidential Memorial Certificates, you will increase the number of veterans you serve each year and leave a lasting, honorable impression on families.
After completing the above steps, when you are ready to engage in more active marketing with the intended goal of increasing the number of funerals you perform each year, then our direct mail program is the next step to achieving that goal.
Like mentioned above, a specialized letter mailed only to veterans will speak to them in a way that is more meaningful than a “one size fits all” approach and will provide great advertising for your firm. By educating veterans on the benefits to which they are entitled, you will become the number one choice for veterans, and you will significantly increase your preplanned and prefunded funerals.
Our “Remember When” seminar package takes veterans on a journey through their childhood and time in the war and encourages veterans to pass memories on from one generation to the next.
Hosted at local veterans clubs and organizations, the program will leave attendees with a feeling of nostalgia for the past and resolve for planning for the future.
Veterans in your community will be invited to come and share their stories, photographs, and memories from wartime, which will be recorded and produced as a memoir. The memoirs can then be submitted to and archived with the Library of Congress' Veterans History Project and given to the families as a keepsake.
These events also provide the opportunity for coveted media coverage of your facilities and the strides you are taking to honor the veterans in your community.
Contact Us:
Preneed Funeral Program
3636 N. Causeway Blvd. Suite 200
Metairie, LA 70002
1 (800) 529 - 7739
succeed@preneed.net
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